How to Improve your CME Website Experience
Making a great first impression is very crucial for people as well as websites. Did you know that it only takes about 50 milliseconds (0.05 seconds) for a customer to form a positive or negative opinion about your website?
Today at CME Marketing & Advertising blog we will be listing 3 major points for improving your CME website experience. As a CME medical conference organizer, your website is the first opportunity for healthcare professionals to create an impression about your organization. And since you are given a very limited time frame to create a positive impression and maintain interest, it’s important to get it right.
The 3 major points to improve your CME website experience are:
Navigation: This is the crucial step to improving your user experience. Simple navigation that allows the user to find what they are looking for with a minimal number of keystrokes will help improve customer satisfaction drastically. Navigation plays an important role in your search engine ranking and conversions. If your site offers simple and easy navigation to the user, then your site ranking and conversions will be higher.
The key to doing this is to keep the top 7 features that are important to the user at the top of the site with easy access and viewability. Declutter your website by grouping your products and services in an organized and categorized manner. Also, it is essential to make sure your website is easy to navigate on mobile devices as users are often browsing through their mobile phones.
Call-to-Action Button: Any CME medical event organizer website should have a visually appealing image or text format for a call-to-action button. This will get more hits since it will grab the attention of the user immediately and get the desired results for the user. Examples of a call-to-action button could be “Sign Up Now,” “Open an Account,” and “Download.” These are self-explanatory and easy to use buttons. Do keep in mind when designing a call-to-action button that color scheme, text, and style play very important roles.
White Space: Also known as ‘negative space’, this is the area which does not have any content or visuals and is considered empty on the site. White space puts ease on the eyes while enhancing the website’s look and feel and prioritizing content. A balanced white space website will we be easy to navigate with key information easy to locate and is essential for a good website design.
If you want to know more about CME Marketing and Advertising, we also recommend you check out our eMedEvents website. We offer a wide variety of services from Marketing to Website Development.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.
