Digital Marketing Strategies to promote a Medical Conference
What is Digital Marketing (DM)? How will it help a CME medical event organizer to promote its medical events? These are very important questions one needs to ask before planning an event.
Digital Marketing is simply marketing products and services using digital platforms. It is done primarily using the internet but also includes mobile phones & tablets, display marketing, and other digital entities.
There are various methodologies for digital marketing including pay-per-click, search engine optimization, content marketing, social media marketing, e-commerce marketing, email marketing, and more.
In 2010, digital marketing growth was estimated to be 4.5 trillion dollars. In order to captivate the attention of the end users, organizations started utilizing social media such as LinkedIn, Facebook, YouTube, Twitter, Instagram, Pinterest, and Snapchat, which became a game changer.
The main objective of any International CME organizer is to impart knowledge in the medical field. In order attract the attention of the right physicians and healthcare professionals, the right marketing tools are needed. Since we are living in the digital era, all the information is available with a click of a button.
This blog post will talk about 3 digital media platforms a CME medical event organizer can use.
The 3 digital marketing platforms a CME organizer must capitalize on are:
• Search Engine Optimization
• Pay-Per-Click
• Content Marketing
Search Engine Optimization (SEO)
This is considered the most vital form of digital marketing. The greater number of clicks- the higher you will be listed in the Google search result. It primarily uses ‘keyword’ and ‘long tail keywords’. Make sure you do not end up using ‘black hat techniques’ which are nothing but an aggressive form of SEO strategies that are not aligned to search engines guidelines. This sort of strategy can ban your site permanently.
Pay-Per-Click (PPC)
This is an internet marketing strategy in which advertisers pay a fee for the number of clicks. Indirectly you are buying a number of visits to your site by others. Search engines offer this space to companies to buy in order to generate revenue. The company ad will appear on top of the search results pertaining to that particular keyword. A lot of research is done to choose the right set of keywords.
Content Marketing
This is the material that is posted on blogs, videos, and social media posts. The main purpose of this is to attract attention, generate leads, increase online sales, create brand awareness, engage online users, and increase the customer database. This type of marketing converts prospective customers to actual customers. The main focus is to provide valuable information to meet your end users’ needs.
At eMedEvents, we offer a wide variety of digital marketing services. We have a team of experienced professionals who will manage and provide you with personalized performance reports without costing you a fortune.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.