Email Marketing to Attract Physicians to Your CME Event
Email campaigns have been shown to create the highest conversions for a CME medical event organizer. Physicians are busy professionals, so an email has to convey a clear and concise message to them. Today, we will discuss 3 important email marketing strategies to attract physicians to your CME meetings.
Email marketing plays a pivotal role in keeping your customers engaged, updated, and informed about your organization. If you make a mistake with your email, you may trigger your customers to unsubscribe. As a CME meeting organizer, you also need to follow certain legal protocols, as any violation can lead to being blocked by Internet Service Providers.
After each email campaign, it is important to monitor the metrics to understand what area needs to be improved. Click-through rates and open rates explain the number of registrations received and the email delivery.
When drafting an email, you should consider these 3 cardinal strategies for email marketing:
The Subject Line and Preheader Text
Automated Emails
Image Usage
The Subject Line and Preheader Text: We have mentioned this in our previous blogs as well, but it bears repeating that the subject line is of cardinal importance for emails. But did you know that preheader text also plays a vital role in newsletters and email marketing? Preheader text basically gives a preview of the email to the end user. The catchier and more informative it is, the better the chances of the email being opened.
Subject lines with words like ‘Fwd, Re:’ and using numbers instead of words such as “FR3E”, etc. can directly trigger them to the spam folder. Any email with a misleading subject line also impacts the delivery and chance of readability. Also, remember to check to make sure your starting words will not be categorized as spam. For example, an email with the subject line starting ‘extra income’ or ‘make money’ is a spam red flag.
Automated Emails: Automated emails get higher click-through than any other form of emails. Auto responses help you to streamline your work and also help users understand the flow of your organization. These emails are sent to users after a specific action and timeline. For example, when a physician signs up for your newsletter send an automated welcome email, a small brief about your organization, as well as features or uniqueness about your business and its history.
Automated emails provide assistance in lead generation, personalization of emails, brand awareness, and ensuring that delivery of email is to the right person.
Image Usage: Using various kind of images has its pros and cons in email marketing. Images with right kind of content can trigger click-through, but one needs to remember to consider loading time. Also, too many images can land your email into the spam folder too. A successful email contains an image with good resolution that is easy to load, compatible with both mobile and desktop viewing, and has a catchy tagline.
As a CME medical event organizer, you will be sending emails to physicians informing them about an upcoming medical conference. An ideal email contains a little info about the speaker, what to expect at the conference, topics that will be covered, an image of the venue and speaker, and your company logo. But make sure the images aren’t too big, because sometimes servers take time to load the images.
If you want to know more about email marketing and CME marketing trends, check out eMedEvents for more details.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.