3 Ways to Sell Your Medical Products
Given the hectic schedule that typically governs the lives of physicians and healthcare professionals, finding the time to interact with a sales representative selling medical products is often out of the question. So, we are recommending 3 simple ways to sell your medical products to doctors and healthcare professionals (HCPs) without interrupting their valuable office hours.
At eMedEvents, we understand how important it is to spread awareness about new and advanced medical products to physicians and HCPs and to keep them updated on the latest trends in the market. The traditional approach of making an appointment with a doctor to review your products is a great idea, however, these appointments tend to last only a couple of minutes, sometimes are scheduled at a far-off future date, or canceled at the last minute.
With the advancement of technology, today a sales representative has more options and can avoid the traditional approach.
The 3 ways to sell your medical products are:
Email: Send a personalized email with simple content, a catchy subject line, and a call to action button to direct the HCPs to your website. Make sure the website has all the details about your medical product including a video or image demo to help the physicians understand what the product is all about and how it can benefit them. The best part is that they can access this information on their own time, instead of interrupting patient care.
In the video or image demo, be sure to include the important details about results, benefits to patient and doctors, cost, improvement in patient care, and how it can improve their flow of practice management.
Live Demos: Consider showcasing your product at a CME medical conference. Having a booth in the exhibit hall that offers demos for the HCPs will enable them to understand your product better and get some hands-on engagement. During these exhibits, collect the HCP’s data such as name, number, practice location, email, and other personal details so that you can keep them updated on the latest case studies and news related to the medical product.
CME medical conferences are a great place to network, exchange ideas, and promote medical products. Physicians will have time scheduled to explore and learn more about your products as compared to meeting them during their practice hours.
Digital Marketing: Capitalizing on digital marketing will help you generate more leads, expand into different demographics, and offer excellent consumer satisfaction.
You can utilize many tools such as Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Banner Ads, and other forms of Digital Marketing strategies to promote your products. Recent surveys have revealed that physicians often use social media to improve patient care practices and to learn about new and advanced medical information and technologies.
Collaborating with physicians and HCPs on social media will help you promote your product to a wider audience.
If you would like to know more about how to promote your medical products, visit our website, eMedEvents.com, for details. If you would like us to help you with digital marketing, then contact us now!
eMedEvents is the largest online database for CME events and medical conferences in the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.