Benefits of Email Marketing
For any business, deciding which email campaign strategy is the right fit is critical. This is certainly true for CME (continuing medical education) conference organizers. Both small and large companies benefit from email campaigns to promote their products and create brand awareness. Email marketing has more potential to reach out to your customers and convert their interest into a sale at a fraction of the cost of other marketing strategies.
Email Marketing offers the highest return on investment (ROI) compared to traditional media, and it is the most preferred channel for companies to maintain a personal touch with their clients.
According to a data report, email marketing is 40 times more effective than any other form of social media to date. And for every $1 spent it generates $40 worth of revenue. So, if you are still wondering what benefits a CME conference organizer will achieve with email marketing, then read on.
Top 3 benefits of email marketing are:
Low Cost: The price for email marketing is relevantly cheap as compared to other forms of social media marketing. You might want to invest in a proper email automation service that can funnel down your email triggers to avoid spamming, deletion, and unsubscribe activities.
Email Marketing has no printing, advertising rates, or postage fees, making it the most affordable advertising strategy in the market. However, a significant point to remember is that the email should download fast and must be compatible with both smartphone and tablet viewing.
Targeted Audience: Since emails are sent only to those subscribers who fit the prescribed set of criteria, companies can quickly gauge the market demand for their products with email marketing. Using email list segmentation companies can boost engagement rates and click-through rates along with specialized content.
Easy to Measure and Share: A majority of software now gives you in-depth analysis on what is happening with your email campaign. This includes tracking click-through rates, conversion rates, and email openings. It is very easy to know if any particular email campaign was a success or not. You can also monitor this data on an ongoing basis to help you better understand your audience’s behavior. Depending on the results, you can quickly make necessary changes to ensure a better result.
Email marketing also allows an option to share your emails with others with just the click of a button. Users can forward all the important details, deals, and offers to their friends, family, or colleagues quickly which can increase your advertising reach.
At eMedEvents, we offer a wide variety of digital marketing services including email marketing. Our database has over 500,000+ subscribed healthcare professionals spread across 149 countries and 3741 cities. Our healthcare professionals represent over 210 specialties so you can effectively target your next CME medical conference marketing to just the right audience.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 149 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference online or in one of more than 3500 great cities around the world.