Top 5 ways to promote webinars
Webinars is an amazing platform to engage, inform, educate, and create brand awareness for CME conferences. As a CME conference organizer your inbound traffic to your website will significantly get a boost with webinars, so make sure you have a couple of webinars already uploaded on the site for better and steady traffic.
Since webinars are a powerhouse of digital marketing strategy they need to be properly promoted and they require promotional activities before and after of posting. Besides these you need to have a realistic expectation regarding webinars, they will not convert into sale immediately for next conferences but they will build your profile and brand.
If you have any upcoming webinars then check this list out for ways to promote your next webinar.
Guest Speakers: Collaborating with other speakers or having a panel discussion on webinar could create the buzz. Ask guest speakers to post social media engaging content, or request them to write a guest blog post about the webinar topics that will be covered. This way you will be able to reach more audience.
Teaser Video: Create small videos of your webinar which give enough information as to what to expect, who will be discussing what, what is the advantage of attending this webinar and when it is going to air. These teaser videos uploaded on the website, email and social media accounts for better impact and creating a buzz among the audience.
Email reminders: Send email reminders about your webinar in 7, 3, and 1 days prior to the launch and Thank you email afterward.
The first email is the invite regarding the webinar which will have a captivating subject line, details about the webinar, speakers, topic, date & time, charges and a small bio about the CME organizer. Followed by this email, email reminders should be triggered 7 days, 3 days and 1 day prior to the webinar.
Seven days before the webinar the email reminder should have two parts for the audience, one providing an update that a certain webinar is happening a particular time and informing audience if they haven’t signed up yet then sign-up fast.
Three days before the webinar email reminder will have a teaser of what is to be expected and details along with a
friendly reminder to sign-up.
One day before the webinar email reminder should have images and instructions on what will be needed for the audience during the webinar.
And the last email will be a ‘Thank You’ email after the webinar is over for the audience participation and few highlighted moments should be mentioned.
Social media – Facebook, LinkedIn, and Twitter: Create social media ads about your upcoming CME conference webinar, this step will help you spread more awareness about the webinar, create confidence that particular webinar is not fake, and it will give them an opportunity to provide testimonials & reviews. Use LinkedIn and Facebook Ads to define your targeted audience by applying parameters such as location, age, interest, profession, etc. based on these the ads will be able to capture a wider audience attention.
Landing page: These are very vital for any webinar, try clubbing your registration form with email and social media landing page so that it is easier for the viewer to navigate the website. The landing page should have all the details about the webinar such as the title of the CME medical conference, keynote speaker details, time and duration, small description about the webinar and few images. But do avoid too many fields in the registration form and avoid any other links on the landing page.
If you like to know more about promoting your webinars or like us to promote your next CME medical conference, then simply visit our website at eMedEvents.com.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.