Top 3 Ways to Boost your Content Engagement and Reach
As a CME medical conference organizer, you have access to abundant and unique content that resonates with your targeted audience. However, the problem with content is that it not only needs to connect with the right audience, but it also needs to reach out and appeal to new people.
Today, we will discuss how to boost your content engagement and reach. Merely creating impeccable content is not enough, you need to use proper SEO tools and make your content compatible for viewing on both mobile and tablet to expand your reach and make it visible for a more extended period. You need to use a smarter content distribution strategy to grab the attention of your viewers.
According to a recent survey, a Facebook post has less than five hours of visibility and people do not enjoy massive text-based newsletters on their mobile devices.
Sure, one way to promote your content is by using social media accounts and newsletters, but that will only reach your existing client base. But what about reaching a new audience?
We have listed the top 3 ways to boost your content engagement and reach below:
• Content distribution sites: Have you considered putting your content on various other websites? Having your content displayed on other prominent websites will help you get better ROI. Content distribution can be done via paid media, owned media, and earned media. You can upload your content on Reddit, Slide Share, or use paid advertising websites that will post your content on more renowned sites such as Forbes, CNN, Buzzfeed, etc.
• Recycle your content: Create content which can be recycled into a video, infographic, blog post, podcast, quiz, and slides. This way you are maximizing your reach and engagement through various channels as well as generating a new client database.
• Collaboration: Collaborating with other people who have similar interests and are aligned with your brand values is one of the most critical strategies to boost content reach and engagement. Creating content via collaboration will enable you to reach out to newer demographics using their social media accounts and your content will cement your brand name among both the new and older audience. This content strategy has been tried and tested and has yielded remarkable results for both collaborators.
If you are still looking for more ideas to promote your next CME medical conferences then check out our eMedEvents blog for more useful tips. eMedEvents marketing team will help you reach out to the right audience.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 147 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.