How to Promote Content
In our earlier blog post, we discussed the different types of content marketing. After you have decided what type of content you will be using, the next step is promoting it.
Content promotion tactics are a very important part of marketing as these help to educate the customer about your product & services as well as establish yourself as a reliable brand in the market.
Here are the 3 major ways to promote your content:
Paid promotion: As they say, “there is no such thing as a free lunch.” In order to maximize your content reach and engagement, you need to invest in Facebook & Instagram Ads, StumbleUpon, Reddit Ads, Google Ads, and Banner Ads. Target your audience based on pay-per-click, location, demographics, and interest.
Guest Blog Posting: Another way to expand your reach is by cross-promotion with guest bloggers. This may be a part of your paid promotions as sometimes guest bloggers may ask for remuneration. But allowing guests to post as well as posting on others’ websites will help you expand your audience database.
Email: Netflix, Airbnb, and other major companies send emails regarding their products & services, policy updates, and what’s new. Similarly, as a medical conference organizer, you should send emails once a month, or according to the customer preference, that have a summary about your organization, upcoming events or conferences, plans for the future, and any organizational or legal changes.
If you are looking to promote your upcoming conferences and need some help, then simply visit eMedEvents.com. eMedEvents has the largest database of medical conferences and we offer a wide variety of advertising and marketing services to medical conference organizers, speakers, and pharmaceutical companies.
eMedEvents is the largest online database for CME events and medical conferences around the world. Here you can browse through thousands of conferences in 150 countries. Search by Speaker, Specialty, and Location to find your next conference. Want to manage your CME on the go? Try the eMedEvents mobile app. Find your next great medical conference in one of more than 3500 great cities around the world.